Swole Generation‘s founding team grew tired of the awful philosophy and mostly unhealthy training trends propagated by self-proclaimed fitness gurus. Therefore, SG set out to create a highly engaging, socially driven content platform that would radically change and redefine the meaning of a fitness community. Swole Generation strives to be the largest, fastest growing community of the younger and active lifters on the web.
Swole Generation is a platform for and by bodybuilders of the new era where they can openly discuss about the topics that matter to them. Our goal is to be the leading source for breaking news and entertainment that involve the modern generation of fitness. Our tagline, “Embrace your swoleness,” not only reflects our commitment to delivering content specifically targeted for gym enthusiasts, but also content by swole lifters molded with the same vision.